by People Logo

Crafts & Arts

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Crafts & Arts

Strategy, Concept, Brand Identity, Ecommerce, Packaging, Content Production, Social Media Marketing

Curated crafts from local makers — After two years of limiting restrictions the makers were ready for a new beginning; going digital, pop-up stores and self check-out markets.

A collective brand for the Makers needed an efficient appealing way to stand out from fast manufactured design trends. We created a custom gradient that is passionate and bold, just like the makers themselves. And a fresh color palette to establish a new market space, to turn the concept of craft young again.

With every handmade design piece being unique and exclusive in its own way — Locally Made, Timeless Design.

We created brand specific icons, patterns and illustrations to establish a quick-to-grasp modular design system — wether in print, social or digital. And art-directed a photo shoot with sample products to set a clear direction for visual direction; cross-platform.

Not sure where to start? Talk to Daniel!

Creative Director
Daniel Kårén

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