Curated crafts from local makers — After two years of limiting restrictions the makers were ready for a new beginning; going digital, pop-up stores and self check-out markets.
A collective brand for the Makers needed an efficient appealing way to stand out from fast manufactured design trends. We created a custom gradient that is passionate and bold, just like the makers themselves. And a fresh color palette to establish a new market space, to turn the concept of craft young again.
With every handmade design piece being unique and exclusive in its own way — Locally Made, Timeless Design.
We created brand specific icons, patterns and illustrations to establish a quick-to-grasp modular design system — wether in print, social or digital. And art-directed a photo shoot with sample products to set a clear direction for visual direction; cross-platform.