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Finally
Design for real people

If you're bold enough to build an innovation, you need a design team just as brave.

We founded By People to provide a new perspective on scalable, people-friendly design.

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74
Clients
58
Websites
42
Brands
6
products

by people — Your studio for ux design

Designing the products of the future

We’re a design studio for startups with global ambitions who value minimalistic, brave ideas delivered with the user in mind. Based in Sweden & South Africa — as a remote first agency.


WANT TO GET STARTED?
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Crafts & Arts. Curated crafts from local makers — After two years of limiting restrictions the makers were ready for a new beginning; going digital, pop-up stores and self check-out markets.

Check it out →

Navah. Your online doula— Sprung from a demanding need for a more inclusive perspective on pregnancy and birth; Navah was born — and we helped deliver.

Coming soon

Coly. Technology solution for seamless shared living operations — Providing a unique solution for shared living, Coly needed a hand making their MVP stand out from the fold. 

Coming soon

Minc. The startup house of Malmö — Nearing their website re-launch, we jumped aboard for a design sprint to provide a fresh angle and make room for the new ventures of Minc.

Coming soon

Mina Webbkurser. Online course platform to live more sustainable — With a dream of providing people with simple and intuitive ways of creating a sustainable lifestyle, Mina Webbkurser is the answer to the question "where can I find a course for this?".

Coming soon

Minc LogoColy Logo Imgcrafts and arts logoNavah LogoMina Webbkurser LogoCare by Åberg Logo Imgtip generations logo

A small and dedicated team creating honest work for honest clients

When you work with us, you’re not just another name. You’re our partner. Our collaborator. 

And together we will help your innovation come to life, using a carefully chosen combination of strategy, branding, web, app and social channels to tell your unique story.

BRANDING
  • Strategy
  • Visual Identity
  • UX/UI Design
  • Modular Design Systems
  • Content, Copy & Visuals
DIGITAL PRODUCTS
  • Websites
  • Apps
  • User Testing
  • Social Media Marketing
  • Google Ads
Quotes Img
by People
Daniel Kårén

Daniel Kårén

by People
Sara Gramstad

Sara Gramstad

by People
Cahil Sankar

Cahil Sankar

by People
Phoenix Falconer-Pincus

Phoenix Falconer-Pincus

by People
Estefania Coral

Estefania Coral

by People
Simon Gramstad

Simon Gramstad

by People
Karl Sahlin

Karl Sahlin

What We Do

Strategy

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DEFINITION

We begin with identifying pain points that users are experiencing (or could experience) and explore how products can help solve those problems. 

METHOD
  • Research

  • User Centered Design Canvas

  • User Personas

  • Customer Journey Map

  • UX Roadmap


GOT ANY QUESTIONS?

UX/UI Design

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DEFINITION

UX/UI design is our way of connecting the product with the user as an intuitive user experience. We look at the layout of each page or screen and make sure all of the design elements fit together in a visually appealing way. 

METHOD
  • Branding

  • Visual Identity

  • Modular Design Systems

  • Content Production

  • Copywriting


GOT ANY QUESTIONS?

Prototyping

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DEFINITION

We use code to translate the design’s intent into a functioning experience, like a website or an app. Then, our team figure out what designs are the most intuitive and technically feasible.

METHOD
  • User Flows

  • Sitemap

  • Wireframing

  • Websites

  • Apps

  • User Testing


GOT ANY QUESTIONS?

Launching

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DEFINITION

We show you how digital marketing channels work, which options are best suited to you, and how to set up a clear plan or strategy that will help you achieve your goals and assess your results.

METHOD
  • Content Marketing

  • Social Media Marketing

  • Google Ads

  • Email Marketing

  • Analytics


GOT ANY QUESTIONS?

How We Do It

01 Research

At By People we begin each project with strategy. We use a UX approach with a diverse team for research, talking to potential users, gaining a clear wide image of the problem.

The outcome is to define and focus on ONE area to develop a product for.

02 Design

Up next, we develop the ideas for the product, building a prototype to put to the test. Making sure that each task a user needs to complete is clear and easy to understand.

And also checking to ensure that each part of the design fits together in an intuitive way.

03 Test

After designing the product, gathering and implementing feedback is critical. If users are frustrated or confused by your product we make adjustments or even create new versions of the design.

Then, the designs are tested again, until there's little to no friction between the product and the user. 

04 Launch

When tests have been passed we launch your product, and press play on the relevant marketing efforts to reach your user.

The launch of your product provides immense feedback and the team will often cycle back to the design and testing stages after launch; to start working on the next version of your product.

We Build Design Using

Figma IconWebflow IconAdobe CC IconSlack Icon
Hubspot IconAsana Icon

Not sure where to start? Talk to Daniel!

Creative Director
Daniel Kårén

Get in touch

Say hello

Do contact us anytime to discuss the product development of your company. We enjoy sharing our industry insights, and if we're a great fit, we would love to collaborate.

Give us a call or Write to us